A YouTube influencer is someone who has cultivated a massive audience in their niche, industry, or field.
Due to their immense platforms and
massive outreach, these YouTubers have the power to set trends and influence
their audiences. This has led to the rise of YouTube influencer marketing,
because companies want these people to spotlight their products in front their
ever-growing audience.
You’ve likely seen YouTube influencers
at work for yourself, and many of them seem to be having the time of their lives.
There are influencers in every niche and industry: from video games, travel
guides and experts, or just sitting at their desk opening packages or reviewing
products or books—and getting paid for it!
It seems to be an effortless way to
amass a fortune, right?
However, the truth is, becoming a YouTube influencer will take time and
commitment. You’ll need to create a plan early on, and then work consistently
towards reaching those goals.